A case study on the effect of training towards the level of customer service in to fashion retailing chain stores

• Main Authors: Kok, Fook Meng, Tay, Molly, Chew, Patrina
• Other Authors: Bart Cunningham
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Marketing::Customer services
• Online Access: http://hdl.handle.net/10356/63958
• Institution: Nanyang Technological University

"The customer is always right" - a premise or philosophy which guides many service organisations. Many organisations believe in this phrase as customers are the life-line to the success of any business. The point of contact between the customers and frontline employees, often known as...