Sponsorship of television programs
The emergence of sponsorship as a significant form of marketing communication is a comparatively recent development. In the last decade, commercial sponsorship in the UK has developed into a 190 million pound industry of growing significance and professionalism. In Singapore, more funds are expec...
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sg-ntu-dr.10356-640462023-05-19T03:30:07Z Sponsorship of television programs Gan, Ser Hui Puah, Sor Bee Woo, Mui Kwee Roger Marshall Nanyang Business School DRNTU::Business The emergence of sponsorship as a significant form of marketing communication is a comparatively recent development. In the last decade, commercial sponsorship in the UK has developed into a 190 million pound industry of growing significance and professionalism. In Singapore, more funds are expected to be channeled into the sponsorship industry as the population becomes more affluent and standard of living gets higher. However, it is television sponsorship which is likely to be the area of greatest sponsor attention. The growth of new media, such as cable and satellite television, and less restrictive legislation regarding broadcasting is likely to ensure the future growth of television sponsorship. This study explores the various factors behind sponsorship's dramatic growth and attempts to justify the huge expenditures invested. ACCOUNTANCY 2015-05-22T04:35:23Z 2015-05-22T04:35:23Z 1994 1994 Final Year Project (FYP) http://hdl.handle.net/10356/64046 en Nanyang Technological University 68 p. application/pdf |
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DRNTU::Business Gan, Ser Hui Puah, Sor Bee Woo, Mui Kwee Sponsorship of television programs |
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The emergence of sponsorship as a significant form of marketing communication is a
comparatively recent development. In the last decade, commercial sponsorship in the
UK has developed into a 190 million pound industry of growing significance and
professionalism. In Singapore, more funds are expected to be channeled into the
sponsorship industry as the population becomes more affluent and standard of living
gets higher.
However, it is television sponsorship which is likely to be the area of greatest sponsor
attention. The growth of new media, such as cable and satellite television, and less
restrictive legislation regarding broadcasting is likely to ensure the future growth of
television sponsorship.
This study explores the various factors behind sponsorship's dramatic growth and
attempts to justify the huge expenditures invested. |
author2 |
Roger Marshall |
author_facet |
Roger Marshall Gan, Ser Hui Puah, Sor Bee Woo, Mui Kwee |
format |
Final Year Project |
author |
Gan, Ser Hui Puah, Sor Bee Woo, Mui Kwee |
author_sort |
Gan, Ser Hui |
title |
Sponsorship of television programs |
title_short |
Sponsorship of television programs |
title_full |
Sponsorship of television programs |
title_fullStr |
Sponsorship of television programs |
title_full_unstemmed |
Sponsorship of television programs |
title_sort |
sponsorship of television programs |
publishDate |
2015 |
url |
http://hdl.handle.net/10356/64046 |
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1770567551119523840 |