Sponsorship of television programs

• Main Authors: Gan, Ser Hui, Puah, Sor Bee, Woo, Mui Kwee
• Other Authors: Roger Marshall
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/64046
• Institution: Nanyang Technological University

The emergence of sponsorship as a significant form of marketing communication is a comparatively recent development. In the last decade, commercial sponsorship in the UK has developed into a 190 million pound industry of growing significance and professionalism. In Singapore, more funds are expec...