New supermarket for Jurong West

The purpose of this report is to determine the need, attractiveness and viability of opening a new supermarket in Jurong West, a developing estate. This topic is selected because of an observed lack of supermarket in Jurong West. Both primary and secondary data were used. The primary research i...

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Main Authors: Mohammed Effendi Basri, Tan, Shok Keng, Yong, Sheue Horng
Other Authors: Doh Joon Chien
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/64349
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-643492023-05-19T06:09:00Z New supermarket for Jurong West Mohammed Effendi Basri Tan, Shok Keng Yong, Sheue Horng Doh Joon Chien Nanyang Business School DRNTU::Business The purpose of this report is to determine the need, attractiveness and viability of opening a new supermarket in Jurong West, a developing estate. This topic is selected because of an observed lack of supermarket in Jurong West. Both primary and secondary data were used. The primary research includes interviews, mailed questionnaire, and observation. The sources of secondary data include literature, statistical report, companies financial reports and periodicals. The need for a new supermarket was determined using the Saturation Theory, and through the assessment of the various population and household characteristics of Jurong West. In addition, an analysis was done on the major potential competitors of the new supermarket. The analysis concludes that a need for the new supermarket exists. With a market to tap, the marketing strategies for the achievement of the expected sales level were outlined. Two operating years' projected financial statements were also drawn to show the feasibility and viability of the project. In the projected income and expenditure statements, the Turnover was estimated using a pro forma strategic model. The operating expenses were derived by prorating the specific industrial cost items, either in terms of the floor area of the new supermarket or the industry percentage of Turnover. In conclusion, the group believes that the supermarket will be able to achieve stable growth and profits in approximately two to three years' time. This is based on the favourable projected financial statements, and other qualitative factors, such as a growing population, and an unsatistied need. BUSINESS 2015-05-26T03:40:05Z 2015-05-26T03:40:05Z 1993 1993 Final Year Project (FYP) http://hdl.handle.net/10356/64349 en Nanyang Technological University 70 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business
spellingShingle DRNTU::Business
Mohammed Effendi Basri
Tan, Shok Keng
Yong, Sheue Horng
New supermarket for Jurong West
description The purpose of this report is to determine the need, attractiveness and viability of opening a new supermarket in Jurong West, a developing estate. This topic is selected because of an observed lack of supermarket in Jurong West. Both primary and secondary data were used. The primary research includes interviews, mailed questionnaire, and observation. The sources of secondary data include literature, statistical report, companies financial reports and periodicals. The need for a new supermarket was determined using the Saturation Theory, and through the assessment of the various population and household characteristics of Jurong West. In addition, an analysis was done on the major potential competitors of the new supermarket. The analysis concludes that a need for the new supermarket exists. With a market to tap, the marketing strategies for the achievement of the expected sales level were outlined. Two operating years' projected financial statements were also drawn to show the feasibility and viability of the project. In the projected income and expenditure statements, the Turnover was estimated using a pro forma strategic model. The operating expenses were derived by prorating the specific industrial cost items, either in terms of the floor area of the new supermarket or the industry percentage of Turnover. In conclusion, the group believes that the supermarket will be able to achieve stable growth and profits in approximately two to three years' time. This is based on the favourable projected financial statements, and other qualitative factors, such as a growing population, and an unsatistied need.
author2 Doh Joon Chien
author_facet Doh Joon Chien
Mohammed Effendi Basri
Tan, Shok Keng
Yong, Sheue Horng
format Final Year Project
author Mohammed Effendi Basri
Tan, Shok Keng
Yong, Sheue Horng
author_sort Mohammed Effendi Basri
title New supermarket for Jurong West
title_short New supermarket for Jurong West
title_full New supermarket for Jurong West
title_fullStr New supermarket for Jurong West
title_full_unstemmed New supermarket for Jurong West
title_sort new supermarket for jurong west
publishDate 2015
url http://hdl.handle.net/10356/64349
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