New supermarket for Jurong West

• Main Authors: Mohammed Effendi Basri, Tan, Shok Keng, Yong, Sheue Horng
• Other Authors: Doh Joon Chien
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/64349
• Institution: Nanyang Technological University

The purpose of this report is to determine the need, attractiveness and viability of opening a new supermarket in Jurong West, a developing estate. This topic is selected because of an observed lack of supermarket in Jurong West. Both primary and secondary data were used. The primary research i...