Marketing strategies of fast food chains
The motivating force that spearheaded us to take on this project ts the inherent competitiveness of the fast food industry. We are more curious, rather than fascinated, by how the restaurants remain competitive despite the tense competition in the market. In essence; we are interested in :...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/64377 |
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| Institution: | Nanyang Technological University |
| Language: | English |