The ethnic fast food concept : Komala's

This project is a study of the implementation of the fast food concept in the ethnic Indian food industry by Komala's. The results obtained via this study have been useful in providing a better understanding of the fast food environment.

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Bibliographic Details
Main Authors: Indhiranee Subramaniam, Mahalakshmi Mahalingam, Suramya Sharma
Other Authors: Viswanathan, S.
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8288
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Institution: Nanyang Technological University