The ethnic fast food concept : Komala's
This project is a study of the implementation of the fast food concept in the ethnic Indian food industry by Komala's. The results obtained via this study have been useful in providing a better understanding of the fast food environment.
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Main Authors: | Indhiranee Subramaniam, Mahalakshmi Mahalingam, Suramya Sharma |
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Other Authors: | Viswanathan, S. |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/8288 |
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Institution: | Nanyang Technological University |
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