Distribution strategies for PC entertainment products : a case study of creative's distribution framework
The development of a centralised distribution model for PC entertainment products, as described in this dissertation, is thus a timely research topic that should be of interest to the logistics professionals.
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/6494 |
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| Institution: | Nanyang Technological University |