Distribution strategies for PC entertainment products : a case study of creative's distribution framework

The development of a centralised distribution model for PC entertainment products, as described in this dissertation, is thus a timely research topic that should be of interest to the logistics professionals.

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Bibliographic Details
Main Author: Tan, Tsui Hsia.
Other Authors: Wong, Yiik Diew
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/6494
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Institution: Nanyang Technological University
Description
Summary:The development of a centralised distribution model for PC entertainment products, as described in this dissertation, is thus a timely research topic that should be of interest to the logistics professionals.