A study of customer relationship management (CRM)
The Internet revolution has advanced to the stage at which every enterprise must become an e-business. An e-business requires a variety of Internet-enabled applications including e-commerce Web sites, portals, supply-chain management, procurement management, online market places, and enterprise reso...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/6508 |
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| Institution: | Nanyang Technological University |
| Summary: | The Internet revolution has advanced to the stage at which every enterprise must become an e-business. An e-business requires a variety of Internet-enabled applications including e-commerce Web sites, portals, supply-chain management, procurement management, online market places, and enterprise resource planning. All these applications must be integrated with one another. |
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