A study of customer relationship management (CRM)

The Internet revolution has advanced to the stage at which every enterprise must become an e-business. An e-business requires a variety of Internet-enabled applications including e-commerce Web sites, portals, supply-chain management, procurement management, online market places, and enterprise reso...

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Bibliographic Details
Main Author:	Tay, Khia Lye.
Other Authors:	Kam, Booi Chung
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Engineering::Industrial engineering
Online Access:	http://hdl.handle.net/10356/6508
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-65082023-03-11T17:10:06Z A study of customer relationship management (CRM) Tay, Khia Lye. Kam, Booi Chung School of Mechanical and Production Engineering DRNTU::Engineering::Industrial engineering The Internet revolution has advanced to the stage at which every enterprise must become an e-business. An e-business requires a variety of Internet-enabled applications including e-commerce Web sites, portals, supply-chain management, procurement management, online market places, and enterprise resource planning. All these applications must be integrated with one another. Master of Science (Logistics) 2008-09-17T11:16:46Z 2008-09-17T11:16:46Z 2002 2002 Thesis http://hdl.handle.net/10356/6508 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Engineering::Industrial engineering
spellingShingle	DRNTU::Engineering::Industrial engineering Tay, Khia Lye. A study of customer relationship management (CRM)
description	The Internet revolution has advanced to the stage at which every enterprise must become an e-business. An e-business requires a variety of Internet-enabled applications including e-commerce Web sites, portals, supply-chain management, procurement management, online market places, and enterprise resource planning. All these applications must be integrated with one another.
author2	Kam, Booi Chung
author_facet	Kam, Booi Chung Tay, Khia Lye.
format	Theses and Dissertations
author	Tay, Khia Lye.
author_sort	Tay, Khia Lye.
title	A study of customer relationship management (CRM)
title_short	A study of customer relationship management (CRM)
title_full	A study of customer relationship management (CRM)
title_fullStr	A study of customer relationship management (CRM)
title_full_unstemmed	A study of customer relationship management (CRM)
title_sort	study of customer relationship management (crm)
publishDate	2008
url	http://hdl.handle.net/10356/6508
_version_	1761781611799511040

A study of customer relationship management (CRM)

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