The use of the narratives constructed by country branding for combating terrorism and insurgency
Today we live in a globalized world. In this interconnected world, the competition for wealth among states has become a synonym for market share. To ensure access to international markets, governments have resorted to the corporate marketing tool of branding. Country branding, as it is call...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/65183 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |