The use of the narratives constructed by country branding for combating terrorism and insurgency
Today we live in a globalized world. In this interconnected world, the competition for wealth among states has become a synonym for market share. To ensure access to international markets, governments have resorted to the corporate marketing tool of branding. Country branding, as it is call...
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Main Author: | Jones-Chaljub, Steven |
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Other Authors: | S. Rajaratnam School of International Studies |
Format: | Theses and Dissertations |
Language: | English |
Published: |
2015
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/65183 |
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Institution: | Nanyang Technological University |
Language: | English |
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