Gamification for advertising
In recent years, the term Gamification has been used to describe the integration of game elements into non-gaming settings. Tapping into the ability of traditional games, the act of Gamification engages players and motivates them towards their peak performance. This paper aims to develop a deeper un...
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| 主要作者: | |
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| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2015
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/65596 |
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