International marketing strategy for construction material suppliers in Singapore

Examine how international marketing strategy is applied among Singapore's construction material supply companies with a focus on international marketing analysis, international marketing strategy development and implementation.

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Bibliographic Details
Main Author: Wang, Hai Sheng
Other Authors: Chew, David Ah Seng
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/6613
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Institution: Nanyang Technological University