International marketing strategy for construction material suppliers in Singapore
Examine how international marketing strategy is applied among Singapore's construction material supply companies with a focus on international marketing analysis, international marketing strategy development and implementation.
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Main Author: | Wang, Hai Sheng |
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Other Authors: | Chew, David Ah Seng |
Format: | Theses and Dissertations |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/6613 |
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Institution: | Nanyang Technological University |
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