Understanding women's motivation in exercising in fitness clubs : a qualitative study

• Main Author: Lim, Xin Yi
• Other Authors: Wang Chee Keng, John
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Social sciences::Psychology::Motivation
• Online Access: http://hdl.handle.net/10356/66538
• Institution: Nanyang Technological University

This research seeks to examine the factors that motivate members to exercise at fitness clubs and factors that deter people from joining fitness clubs. This can help fitness club operators drive business into their clubs, especially among the less physically active middle-aged females. Participants...