The effect of crowd noise on consumption amount

• المؤلف الرئيسي: Ong, Xue Yin
• مؤلفون آخرون: Bobby K. Cheon
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2016
• الموضوعات: DRNTU::Humanities
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/66558
• المؤسسة: Nanyang Technological University

Research on factors influencing eating behaviours has been abundant. This study examines how social-contextual influences, specifically ambient factors such as crowd noise, would influence consumption amount. As crowdedness is associated with lowered self-control (Fujita, Trope, Liberman, & Levi...