Ad exchange design and development

Advertising adapts and changes over the years as technology advances. Online Advertising became common and gave rise to advertisement exchange. Advertisement exchange can be viewed as a stock market, which involves advertisements rather than stocks. However, current advertisement exchange model cons...

Full description

Saved in:
Bibliographic Details
Main Author: Sim, Jun Ho
Other Authors: Li Fang
Format: Final Year Project
Language:English
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10356/66560
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English