Ad exchange design and development
Advertising adapts and changes over the years as technology advances. Online Advertising became common and gave rise to advertisement exchange. Advertisement exchange can be viewed as a stock market, which involves advertisements rather than stocks. However, current advertisement exchange model cons...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2016
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| Online Access: | http://hdl.handle.net/10356/66560 |
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| Institution: | Nanyang Technological University |
| Language: | English |