Business culture and construction marketing in China
China has a unique business culture, which emphasizes more on personal relationship (guanxi) rather than on the business deals. China's construction industry, which is influenced by its business culture and the socio-economic system, is operated in a different way from western countries. Busine...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/6658 |
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| Institution: | Nanyang Technological University |