Don't choose Binge : a promotional campaign to reduce binge drinking amongst young adults in Singapore

• Main Authors: Yeo, Cherie Li Wen, Chua, Ethel Jia En, Tan, Jeanette Yee Ching, Kameswari d/o Narayanan
• Other Authors: Ferdinand Ferry De Bakker
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Humanities
• Online Access: http://hdl.handle.net/10356/66683
• Institution: Nanyang Technological University

Don’t Choose Binge is a public communications campaign aimed at reducing binge drinking behaviours amongst young adults in Singapore. It is organised by four final year undergraduates from the Wee Kim Wee School of Communication and Information. The campaign is targeted at young people aged 18 to...