Effects of secondary sources on impression of primary and secondary sources in Twitter

• Main Authors: Kok, Shi Ying, Ng, Jia Ming, Yee, Kai Wei
• Other Authors: Benjamin Hill Detenber
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Social sciences::Communication::Communication theories and models
• Online Access: http://hdl.handle.net/10356/66853
• Institution: Nanyang Technological University

Spontaneous Trait Transference (STT) occurs when communicators are perceived as possessing the traits they describe in others. With an increasing use of social media, taking a closer look at impression formation processes in an online context becomes paramount. As functions on social media allow mor...