Language and financial decision making : survey experiment on Singapore savings bond

• المؤلفون الرئيسيون: Ang, Shaoquan, Tan, Jian Rui, Yeo, Desmond Jia Yong
• مؤلفون آخرون: He Tai-Sen
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2016
• الموضوعات: DRNTU::Humanities
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/66901
• المؤسسة: Nanyang Technological University

We investigate the effect of language on economic decision making, with the focus on the allocation of endowment to financial products. To test this effect, we manipulated the original Singapore Savings Bond (SSB) fact sheet in three ways: (i) the use of stronger adjectives and adverbs, in particul...