Language and financial decision making : survey experiment on Singapore savings bond

• Main Authors: Ang, Shaoquan, Tan, Jian Rui, Yeo, Desmond Jia Yong
• 其他作者: He Tai-Sen
• 格式: Final Year Project
• 語言: English
• 出版: 2016
• 主題: DRNTU::Humanities
• 在線閱讀: http://hdl.handle.net/10356/66901

We investigate the effect of language on economic decision making, with the focus on the allocation of endowment to financial products. To test this effect, we manipulated the original Singapore Savings Bond (SSB) fact sheet in three ways: (i) the use of stronger adjectives and adverbs, in particul...