Relationship between choice overload effect and need for cognitive closure
Large choice sets were believed to be beneficial for both marketers and consumers. However, the current study aims to demonstrate otherwise through the choice overload effect and a potential moderating variable – need for cognitive closure (NFCC). Two-way ANOVA revealed greater perceived task diffic...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/66902 |
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| Institution: | Nanyang Technological University |
| Language: | English |