Relationship between choice overload effect and need for cognitive closure

• المؤلف الرئيسي: Teo, Joan Zhi Min
• مؤلفون آخرون: Kenichi Ito
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2016
• الموضوعات: DRNTU::Humanities
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/66902
• المؤسسة: Nanyang Technological University

Large choice sets were believed to be beneficial for both marketers and consumers. However, the current study aims to demonstrate otherwise through the choice overload effect and a potential moderating variable – need for cognitive closure (NFCC). Two-way ANOVA revealed greater perceived task diffic...