&zyme

&zyme is about introducing enzyme drink into the market, mainly to cafes. The concept is to brand this alternative drink through physical, mental and emotional experience. The project will explain how different colours of the fruits comprising different physical properties can benefit our body....

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Bibliographic Details
Main Author: Kang, Kai An
Other Authors: Poo-Pun Siu Kay, Peggy
Format: Final Year Project
Language:English
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10356/67103
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Institution: Nanyang Technological University
Language: English
Description
Summary:&zyme is about introducing enzyme drink into the market, mainly to cafes. The concept is to brand this alternative drink through physical, mental and emotional experience. The project will explain how different colours of the fruits comprising different physical properties can benefit our body. The study also examines the mental stimulation created when we think of the colour of a particular fruit and how colours can affect us emotionally though space. Though this concept, the aim is to get the target better appreciate and accept this healthier beverage in their everyday lives.