Rebranding OKTO
Rebranding OKTO — a free-to-air channel by MediaCorp — uses both business and creative research to build a powerful brand experience. Through rigorous market analysis, this project aims to re-strategize OKTO’s current positioning, and to refresh its design. Lastly, the project aims to research on ho...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2016
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| Online Access: | http://hdl.handle.net/10356/67211 |
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| Institution: | Nanyang Technological University |
| Language: | English |