Rebranding OKTO
Rebranding OKTO — a free-to-air channel by MediaCorp — uses both business and creative research to build a powerful brand experience. Through rigorous market analysis, this project aims to re-strategize OKTO’s current positioning, and to refresh its design. Lastly, the project aims to research on ho...
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| Format: | Final Year Project |
| Language: | English |
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2016
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| Online Access: | http://hdl.handle.net/10356/67211 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-672112019-12-10T14:56:51Z Rebranding OKTO Tong, Pete Caicheng Ng Ee Ching Candice School of Art, Design and Media DRNTU::Visual arts and music Rebranding OKTO — a free-to-air channel by MediaCorp — uses both business and creative research to build a powerful brand experience. Through rigorous market analysis, this project aims to re-strategize OKTO’s current positioning, and to refresh its design. Lastly, the project aims to research on how we can empower children through designing. Bachelor of Fine Arts 2016-05-12T09:17:39Z 2016-05-12T09:17:39Z 2016 Final Year Project (FYP) http://hdl.handle.net/10356/67211 en Nanyang Technological University 39 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| country |
Singapore |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Visual arts and music |
| spellingShingle |
DRNTU::Visual arts and music Tong, Pete Caicheng Rebranding OKTO |
| description |
Rebranding OKTO — a free-to-air channel by MediaCorp — uses both business and creative research to build a powerful brand experience. Through rigorous market analysis, this project aims to re-strategize OKTO’s current positioning, and to refresh its design. Lastly, the project aims to research on how we can empower children through designing. |
| author2 |
Ng Ee Ching Candice |
| author_facet |
Ng Ee Ching Candice Tong, Pete Caicheng |
| format |
Final Year Project |
| author |
Tong, Pete Caicheng |
| author_sort |
Tong, Pete Caicheng |
| title |
Rebranding OKTO |
| title_short |
Rebranding OKTO |
| title_full |
Rebranding OKTO |
| title_fullStr |
Rebranding OKTO |
| title_full_unstemmed |
Rebranding OKTO |
| title_sort |
rebranding okto |
| publishDate |
2016 |
| url |
http://hdl.handle.net/10356/67211 |
| _version_ |
1681039483208728576 |