Examining users’ discerned authenticity of online reviews
Online review websites, such as TripAdvisor, have gained widespread popularity in the recent years due to its ease and simplicity for consumers to share their post-purchase experience with other consumers. However, some have abused this platform by writing fake reviews, usually with the intention to...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/68878 |
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| Institution: | Nanyang Technological University |
| Language: | English |