A study of manipulative and authentic negative reviews

A study of manipulative and authentic negative reviews

Given users' growing penchant to use online reviews for travel planning, the business malpractice of posting manipulative reviews to distort the reputation of hotels is on the rise. Some manipulative reviews could be positive and intended to boost own offerings, while others could be negative a...

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Bibliographic Details
Main Authors: Chua, Alton Yeow Kuan, Banerjee, Snehasish
Other Authors: Wee Kim Wee School of Communication and Information
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
DRNTU::Library and information science::Knowledge management
Online Access:https://hdl.handle.net/10356/105060
http://hdl.handle.net/10220/20405
http://dl.acm.org/citation.cfm?id=2557984&dl=ACM&coll=DL&CFID=359089675&CFTOKEN=53742352
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Institution: Nanyang Technological University
Language: English

Internet

https://hdl.handle.net/10356/105060
http://hdl.handle.net/10220/20405
http://dl.acm.org/citation.cfm?id=2557984&dl=ACM&coll=DL&CFID=359089675&CFTOKEN=53742352

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