A study of manipulative and authentic negative reviews
Given users' growing penchant to use online reviews for travel planning, the business malpractice of posting manipulative reviews to distort the reputation of hotels is on the rise. Some manipulative reviews could be positive and intended to boost own offerings, while others could be negative a...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/105060 http://hdl.handle.net/10220/20405 http://dl.acm.org/citation.cfm?id=2557984&dl=ACM&coll=DL&CFID=359089675&CFTOKEN=53742352 |
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| Institution: | Nanyang Technological University |
| Language: | English |