Examining users’ discerned authenticity of online reviews

• المؤلفون الرئيسيون: Chew, Loo Hong, Kosnatha, Fendy, Sim, Kim Heng
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2016
• الموضوعات: DRNTU::Library and information science
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/68878

Online review websites, such as TripAdvisor, have gained widespread popularity in the recent years due to its ease and simplicity for consumers to share their post-purchase experience with other consumers. However, some have abused this platform by writing fake reviews, usually with the intention to...