《新闻联播》传播策略研究 : 以具体新闻事件为例 = A research on Xinwen Lianbo’s communications strategy : case studies

• Main Author: Poh, Yi Hui
• Other Authors: Fang Xiaoping
• Format: Final Year Project
• Language: English
• Published: 2017
• Subjects: DRNTU::Humanities
• Online Access: http://hdl.handle.net/10356/69690
• Institution: Nanyang Technological University

央视《新闻联播》作为中国国内的主流媒体之一，在新闻报道策略和信息内容方面受到政府和中国共产党的严格管制。本文聚焦2015年至2016年的具体新闻事件，指出节目在新闻报道过程中添加或省略的资讯，并阐述这种单向传播策略如何让观众在潜移默化中接受并认同其信息。本研究旨在探讨体制下的中国电视新闻模式，并分析节目如何以各种提示和信息控制来拥护政府和党的立场，构成一个具有特色的话语权系统。《新闻联播》作为政府和党的传声筒，有效地传递和宣传其意识形态和政治思想，在控制舆论和维护社会稳定方面显得较为积极。本文认为，随着国情不断变化，政府和党尝试跳脱旧式的宣传模式，采取较为柔和的报道策略，宣传党的意识形态。 As one of China’s mainstream media, CCTV Xinwen Lianbo’s news reporting strategy and information is strictly controlled by the Party-State. This thesis focuses on specific news event from 2015 and 2016, and identifies information that the news programme adds or omits during the news coverage. In addition, the thesis explains how a one-way communication strategy allows audience to accept and agree to information without questioning its intention. This thesis also aims to discuss the Chinese television news model under the Party-State’s control, as well as analyse how Xinwen Lianbo upholds the party’s position through controlled flow of information and various news hints, thus forming a distinctive discourse system. Xinwen Lianbo effectively promotes the Party-State’s ideology and political standpoint, and plays a constructive role in shaping public opinion and maintaining social stability. Lastly, this paper reasons that the Party is trying to adapt itself to the changing Chinese society, by using a softer approach to transmit propaganda messages.