The effects of happy and sad emojis on liking of message sender in the context of positive and negative messages

• Main Authors: Lee, Si Hui, Ngaw, Lydia, Ng, Lay Ling, Peh, Jin Chang
• Other Authors: Sonny Ben Rosenthal
• Format: Final Year Project
• Language: English
• Published: 2017
• Subjects: DRNTU::Humanities
• Online Access: http://hdl.handle.net/10356/69893
• Institution: Nanyang Technological University

The present study investigates the interaction between emojis and verbal messages in affecting liking of a message sender in computer-mediated communication (CMC). Through a pilot study and main study, we developed an emotion-based taxonomy of 68 emojis and then examined the effects of emoji and ver...