The effects of happy and sad emojis on liking of message sender in the context of positive and negative messages

The present study investigates the interaction between emojis and verbal messages in affecting liking of a message sender in computer-mediated communication (CMC). Through a pilot study and main study, we developed an emotion-based taxonomy of 68 emojis and then examined the effects of emoji and ver...

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Bibliographic Details
Main Authors: Lee, Si Hui, Ngaw, Lydia, Ng, Lay Ling, Peh, Jin Chang
Other Authors: Sonny Ben Rosenthal
Format: Final Year Project
Language:English
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/10356/69893
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Institution: Nanyang Technological University
Language: English

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