The effects of happy and sad emojis on liking of message sender in the context of positive and negative messages
The present study investigates the interaction between emojis and verbal messages in affecting liking of a message sender in computer-mediated communication (CMC). Through a pilot study and main study, we developed an emotion-based taxonomy of 68 emojis and then examined the effects of emoji and ver...
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Main Authors: | Lee, Si Hui, Ngaw, Lydia, Ng, Lay Ling, Peh, Jin Chang |
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Other Authors: | Sonny Ben Rosenthal |
Format: | Final Year Project |
Language: | English |
Published: |
2017
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/69893 |
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Institution: | Nanyang Technological University |
Language: | English |
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