The influence of similarity on likability when using emojis

This study investigates the relationship between the use of emojis and perceived likability of the sender. A 2 (emoji valence: positive vs. negative) x 2 (message valence: positive vs. negative) x 2 (message repetition) mixed experimental design was conducted among participants aged between 21 an...

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Bibliographic Details
Main Authors: Chai, Glynis Yun Xin, Kan, Shalyn Yi Xian, Tan, Sophia Jia Jia
Other Authors: Edson C. Tandoc Jr
Format: Final Year Project
Language:English
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10356/76617
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Institution: Nanyang Technological University
Language: English