When living to the fullest really matters

• Main Authors: Lim, Medha May San, Low, Jia Rong, Tan, Joanna Li Ling, Wong, Pui San, Felicia
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1192
• Institution: Nanyang Technological University

Fort89 is a group of four undergraduates from Nanyang Technological University’s Wee Kim Wee School of Communication and Information. Serving as communication consultants to Assisi Hospice, we executed a strategic communication campaign from October 2006 to March 2007. The campaign, “When Living to...