When living to the fullest really matters

Fort89 is a group of four undergraduates from Nanyang Technological University’s Wee Kim Wee School of Communication and Information. Serving as communication consultants to Assisi Hospice, we executed a strategic communication campaign from October 2006 to March 2007. The campaign, “When Living to...

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Main Authors: Lim, Medha May San, Low, Jia Rong, Tan, Joanna Li Ling, Wong, Pui San, Felicia
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1192
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1192
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spelling sg-ntu-dr.10356-11922019-12-10T12:47:06Z When living to the fullest really matters Lim, Medha May San Low, Jia Rong Tan, Joanna Li Ling Wong, Pui San Felicia Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns Fort89 is a group of four undergraduates from Nanyang Technological University’s Wee Kim Wee School of Communication and Information. Serving as communication consultants to Assisi Hospice, we executed a strategic communication campaign from October 2006 to March 2007. The campaign, “When Living to the Fullest Really Matters”, seeks to inform and educate Assisi’s identified publics about palliative care in Singapore. With research and theoretical frameworks in place, we employed strategic communication approaches to effectively reach out to target publics and achieve our objectives. This report documents the strategy and tactics used in the campaign, as well as the limitations faced. From our campaign evaluation, we established a platform for Assisi to learn and continue such efforts in its future plans. Bachelor of Communication Studies 2008-09-10T07:15:18Z 2008-09-10T07:15:18Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/1192 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Lim, Medha May San
Low, Jia Rong
Tan, Joanna Li Ling
Wong, Pui San
Felicia
When living to the fullest really matters
description Fort89 is a group of four undergraduates from Nanyang Technological University’s Wee Kim Wee School of Communication and Information. Serving as communication consultants to Assisi Hospice, we executed a strategic communication campaign from October 2006 to March 2007. The campaign, “When Living to the Fullest Really Matters”, seeks to inform and educate Assisi’s identified publics about palliative care in Singapore. With research and theoretical frameworks in place, we employed strategic communication approaches to effectively reach out to target publics and achieve our objectives. This report documents the strategy and tactics used in the campaign, as well as the limitations faced. From our campaign evaluation, we established a platform for Assisi to learn and continue such efforts in its future plans.
author2 Lee, Chun Wah
author_facet Lee, Chun Wah
Lim, Medha May San
Low, Jia Rong
Tan, Joanna Li Ling
Wong, Pui San
Felicia
format Final Year Project
author Lim, Medha May San
Low, Jia Rong
Tan, Joanna Li Ling
Wong, Pui San
Felicia
author_sort Lim, Medha May San
title When living to the fullest really matters
title_short When living to the fullest really matters
title_full When living to the fullest really matters
title_fullStr When living to the fullest really matters
title_full_unstemmed When living to the fullest really matters
title_sort when living to the fullest really matters
publishDate 2008
url http://hdl.handle.net/10356/1192
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