The influence of similarity on likability when using emojis

The influence of similarity on likability when using emojis

This study investigates the relationship between the use of emojis and perceived likability of the sender. A 2 (emoji valence: positive vs. negative) x 2 (message valence: positive vs. negative) x 2 (message repetition) mixed experimental design was conducted among participants aged between 21 an...

Full description

Saved in:
Bibliographic Details
Main Authors: Chai, Glynis Yun Xin, Kan, Shalyn Yi Xian, Tan, Sophia Jia Jia
Other Authors: Edson C. Tandoc Jr
Format: Final Year Project
Language:English
Published: 2019
Subjects:
DRNTU::Social sciences::Communication
Online Access:http://hdl.handle.net/10356/76617
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-76617
record_format dspace
spelling sg-ntu-dr.10356-766172019-12-10T13:31:35Z The influence of similarity on likability when using emojis Chai, Glynis Yun Xin Kan, Shalyn Yi Xian Tan, Sophia Jia Jia Edson C. Tandoc Jr Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication This study investigates the relationship between the use of emojis and perceived likability of the sender. A 2 (emoji valence: positive vs. negative) x 2 (message valence: positive vs. negative) x 2 (message repetition) mixed experimental design was conducted among participants aged between 21 and 35 ( N = 206). Results aligned with prior research as senders of positive emojis and positive texts were rated higher in perceived likability than senders of negative emojis and negative texts. In addition, perceived similarity was found to mediate the link between emoji valence and perceived likability. Bachelor of Communication Studies 2019-03-29T07:04:43Z 2019-03-29T07:04:43Z 2019 Final Year Project (FYP) http://hdl.handle.net/10356/76617 en Nanyang Technological University 38 p. application/pdf application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Communication
spellingShingle DRNTU::Social sciences::Communication
Chai, Glynis Yun Xin
Kan, Shalyn Yi Xian
Tan, Sophia Jia Jia
The influence of similarity on likability when using emojis
description This study investigates the relationship between the use of emojis and perceived likability of the sender. A 2 (emoji valence: positive vs. negative) x 2 (message valence: positive vs. negative) x 2 (message repetition) mixed experimental design was conducted among participants aged between 21 and 35 ( N = 206). Results aligned with prior research as senders of positive emojis and positive texts were rated higher in perceived likability than senders of negative emojis and negative texts. In addition, perceived similarity was found to mediate the link between emoji valence and perceived likability.
author2 Edson C. Tandoc Jr
author_facet Edson C. Tandoc Jr
Chai, Glynis Yun Xin
Kan, Shalyn Yi Xian
Tan, Sophia Jia Jia
format Final Year Project
author Chai, Glynis Yun Xin
Kan, Shalyn Yi Xian
Tan, Sophia Jia Jia
author_sort Chai, Glynis Yun Xin
title The influence of similarity on likability when using emojis
title_short The influence of similarity on likability when using emojis
title_full The influence of similarity on likability when using emojis
title_fullStr The influence of similarity on likability when using emojis
title_full_unstemmed The influence of similarity on likability when using emojis
title_sort influence of similarity on likability when using emojis
publishDate 2019
url http://hdl.handle.net/10356/76617
_version_ 1681039831235297280

Similar Items