The influence of similarity on likability when using emojis
This study investigates the relationship between the use of emojis and perceived likability of the sender. A 2 (emoji valence: positive vs. negative) x 2 (message valence: positive vs. negative) x 2 (message repetition) mixed experimental design was conducted among participants aged between 21 an...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/76617 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This study investigates the relationship between the use of emojis and perceived likability of the
sender. A 2 (emoji valence: positive vs. negative) x 2 (message valence: positive vs. negative) x
2 (message repetition) mixed experimental design was conducted among participants aged
between 21 and 35 ( N = 206). Results aligned with prior research as senders of positive emojis
and positive texts were rated higher in perceived likability than senders of negative emojis and
negative texts. In addition, perceived similarity was found to mediate the link between emoji
valence and perceived likability. |
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