The influence of similarity on likability when using emojis

• Main Authors: Chai, Glynis Yun Xin, Kan, Shalyn Yi Xian, Tan, Sophia Jia Jia
• Other Authors: Edson C. Tandoc Jr
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/76617
• Institution: Nanyang Technological University

This study investigates the relationship between the use of emojis and perceived likability of the sender. A 2 (emoji valence: positive vs. negative) x 2 (message valence: positive vs. negative) x 2 (message repetition) mixed experimental design was conducted among participants aged between 21 an...