Motivational Differences In Spectators Between Core And Augmented Sports Events – Formula One Singapore Grand Prix

• Main Author: Sher, Zi Ao
• Other Authors: Leng Ho Keat
• Format: Final Year Project
• Language: English
• Published: 2017
• Subjects: DRNTU::Science
• Online Access: http://hdl.handle.net/10356/70076
• Institution: Nanyang Technological University

Formula One Singapore Grand Prix is Formula One’s first ever night race and has been in Singapore since 2008. Decreasing attendance at sporting events led event organizers to broaden the core event’s appeal through event augmentation. With the introduction of event augmentation, a gap exists i...