Motivational factors affecting sports consumption behaviours of S-league spectators
The decline in S-League spectatorship in recent years is a concern for the local sporting scene and the cause of this is multi-factorial. This study looks into the profile of the spectators and aims to examine the relationship between eight motivational factors and the sports consumption behaviour o...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/73814 |
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| Institution: | Nanyang Technological University |
| Language: | English |