Sports services customer dissatisfaction : effects of post-consumption evaluation factors on customer complaining behaviour
The purpose of the project is to further understand the effects of sport service post-consumption evaluation factors on customer complaining behaviour due to dissatisfactory or negative sports service experience. A non-experimental, cross-sectional online survey was used for this study. 411 valid su...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2018
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| Online Access: | http://hdl.handle.net/10356/73807 |
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| Institution: | Nanyang Technological University |
| Language: | English |