Sports services customer dissatisfaction : effects of post-consumption evaluation factors on customer complaining behaviour

• Main Author: Ang, Elliot Yong Siang
• Other Authors: Lin Yen-Chun
• Format: Final Year Project
• Language: English
• Published: 2018
• Subjects: DRNTU::Science; DRNTU::Social sciences::Journalism::Reporting on sports
• Online Access: http://hdl.handle.net/10356/73807
• Institution: Nanyang Technological University

The purpose of the project is to further understand the effects of sport service post-consumption evaluation factors on customer complaining behaviour due to dissatisfactory or negative sports service experience. A non-experimental, cross-sectional online survey was used for this study. 411 valid su...