Examining the elaboration likelihood model in the purchase of sports products

The study is aimed to investigate the Elaboration Likelihood Model in the purchase of sports products- in specific, Tennis Shoes. The theory suggests that individuals of high involvement tend to cognitively process a persuasion message more extensively than individuals of low involvement. The highly...

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Bibliographic Details
Main Author: Hui, Joyce Ka Yan
Other Authors: Leng Ho Keat
Format: Final Year Project
Language:English
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/10356/70094
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Institution: Nanyang Technological University
Language: English
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