Factors affecting sponsorship objectives: a systematic review
Sponsorship has been increasing steadily over the last 20 years and has become an important tool a marketer when it comes to achieving its brand objectives and increasing its brand equity. As the popularity of sponsorships increases, the cost of sponsoring has also increased to commensurate with the...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/70170 |
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| Institution: | Nanyang Technological University |
| Language: | English |